New Delhi, August 18, 2021: APEDA collaboration with Himachal Pradesh Horticultural Produce Marketing and Processing Corporation Ltd (HPMC) on August 13, 2021, exported first consignment consisting of five unique varieties of apples – Royal Delicious, Dark Baron Gala, Scarlet Spur, Red Velox & Golden Delicious to Bahrain.
The apples are sourced from the farmers of Himachal Pradesh and exported by APEDA registered DM Enterprises.
The apple promotion programme is also being organized for familiarising consumers in Bahrain about varieties of apples in India.
This comes at a time when India has been expanding its footprint of mango exports to the newer countries, notwithstanding logistical challenges posed by COVID19 pandemic.
In July, 2021, in a major initiative for boosting mango export potential from the eastern region especially to middle east countries, a consignment of Geographical Identification (GI) certified Fazil mango variety sourced from Malda district of West Bengal was exported to Bahrain. The consignment of Fazil mango was exported by APEDA registered DM enterprises, Kolkata and imported by Al Jazira group, Bahrain.
Prior to the mango shipment to Bahrain, APEDA organized a mango promotion programme at Doha, Qatar where nine varieties of mangoes including GI certified from West Bengal & Uttar Pradesh were displayed at the stores of importer Family Food Centre.