New Delhi, July 16, 2021: APEDA in collaboration with India embassy and the importer LuLu group, yesterday organised a mango promotion programme in Dubai for varieties from northern India. Juicy varieties including Chausa&Langra, sourced in collaboration with Uttar Pradesh mandi board, is being displayed in United Arab Emirates.
Recently, for boosting mango export potential from the eastern region especially to middle east countries, a consignment of Geographical Identification (GI) certified Fazil mango variety from Malda district of West Bengal was exported to Bahrain. The consignment of Fazil was exported by APEDA registered DM enterprises, Kolkata and imported by Al Jazira group, Bahrain.
APEDA has been initiating measures to boost export of mangoes from the non-traditional regions and states. APEDA has been conducting virtual buyer-seller meets and festivals to promote mango exports.
APEDA recently organized a mango promotion programme at Doha, Qatar where nine varieties of mangoes including GI certified from West Bengal & Uttar Pradesh were displayed at the stores of importer Family Food Centre.
The nine varieties which were exported includes GI certified Khirsapati (Malda, West Bengal), Lakkhanbhog (Malda, West Bengal), Fazli (Malda, West Bengal), Dusshheri (Malihabad, Uttar Pradesh) and Amrapali and Chausa (Malda, West Bengal) and Langda (Nadiya, West Bengal).
In June, 2021, a week-long Indian mangoes promotion programme was organised in Bahrain where 16 varieties of the fruit including three GI certified Khirsapati&Lakshmanbhog (West Bengal), Zardalu (Bihar) were displayed. The varieties of mangoes were sold through 13 stores of the group in Bahrain. The mangoes were sourced from farmers in Bengal and Bihar by APEDA registered exporter.
APEDA organised mango festival in Berlin, Germany