Prasar Bharati signs MoU with ICCR to promote Indian Culture

New Delhi, December 21, 2021: Prasar Bharati and Indian Council for Cultural Relations signed a Memorandum of Understanding for promoting Indian culture yesterday. The performances of the eminent artists associated with the Indian Council for Cultural Relations (ICCR) will be telecast on the national and International Channels of Doordarshan. The dance and music performances will be showcased on DD National, DD India, regional channels of Doordarshan, and Prasar Bharati News Services (Digital Platform of Prasar Bharati) in the form of a weekly programme.

The MoU aims to bring forth the best of Indian Culture to the National and International audiences and provide TV and Digital platforms to the performing artists.

In collaboration with ICCR, Doordarshan will produce 52 half an hour episodes, based on cultural events/concerts/performances of music/dance organized by ICCR.

The MoU was signed between Mayank Kumar Agrawal, Director General, Doordarshan, and  Dinesh K Patnaik, Director General, Indian Council for Cultural Relations in the presence of others.

This MoU will be in operation for a period of three years from December 2021 till December 2024.

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