New York, March 12, 2016: There is some great news for animal lovers and it comes from the cosmetic industry! It has been for a while the animal lovers and activists have been demanding non-animal hair brushes.
e.l.f. Cosmetics has announced that it has ended using animal hair “in every one of its more than 50 different styles of brushes and has switched to superior synthetic bristles.”
The collaboration between e.l.f. Cosmetics and PETA helped.
e.l.f. Cosmetics Senior Vice President and Chief Marketing Officer Erin Daley threw more light on the development and said that “We have high-quality brushes that are now 100 percent synthetic fibers. It was the right thing to do and we sincerely hope the rest of the beauty industry follows our approach.”
Indeed, PETA must be given credit for this move and has said that the cosmetic brand’s brushes are now 100% cruelty free.
In a statement, PETA Senior Vice President Kathy Guillermo said that “as soon as e.l.f. found out that animals whose hair is used in brushes are deprived of everything that is natural and important to them, the company took swift and compassionate action.”
PETA in its many reports has said that the bristles in many makeup brushes originally belonged to squirrels, minks, sables, boars, horses, or some other animals.
It has also said that the brushes with bristles from minks, sables, or squirrels are products of the cruel fur industry.
PETA says that these animals are bred and raised on squalid factory farms, where they suffer miserably before they are killed for their fur.
The animal rights organization also says that every year, millions of fur-bearing animals are trapped and bludgeoned to death in the wild—or gassed or electrocuted on fur farms. Horse hair is commonly obtained from horses who are slaughtered for their flesh.
Pic credit: www.thefashionspot.com