Now, image of Lord Ganesha Beach put on a beach towel

Hindu Temple, Danville, Shanti Mandir, Pennsylvania

Upset Hindus are urging Boston headquartered online home giant Wayfair for immediate withdrawal of beach-towel carrying image of Hindu deity Lord Ganesha; calling it highly inappropriate.

Hindu statesman Rajan Zed, in a statement in Nevada today, said that Lord Ganesha was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not for wiping various parts of your body, lie/sit/stand/walk on it, drying pet-animals, placing your shoes/stuff on it; for mercantile greed. Inappropriate usage of Hindu deities or concepts or symbols or icons for commercial or other agenda was not okay as it hurt the devotees.

Zed, who is President of Universal Society of Hinduism, was also seeking the removal of hand-towels displaying images of Hindu deities Lord Shiva and Goddess Lakshmi (both described as great to use in bathroom or gym) for similar reasons. Moreover, the picture of beach-towel posted on the website showed flip-flops over the image of Lord Ganesha, which was quite insensitive; Zed indicated.

Rajan Zed also urged Wayfair CEO to offer a formal apology as this was not the first time for the company to offer such products which were deemed offensive by Hindu devotees. In the past, Wayfair had offered cutting-board, floor-pillow and bath-mats carrying images of Lord Ganesha; which were later reportedly removed after Hindus protested.

Wayfair, which believed that “strong communities and good business are inextricably linked”; should not be in the business of religious appropriation, sacrilege, and ridiculing entire communities. It was deeply trivializing of immensely venerated Hindu deity Lord Ganesha to be displayed on a beach-towel, Zed emphasized.

Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled; Rajan Zed noted.

Hindus ask Virginia firm to withdraw Lord Ganesh mini-skirt

Zed further said that such trivialization of Hindu deities was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.

In Hinduism, Lord Ganesha is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. Lord Shiva, along with Lord Brahma and Lord Vishnu, forms the great triad of Hindu deities. Lakshmi is the goddess of good fortune and beauty and is also known as ‘world-mother’. There are about three million Hindus in USA.

The objectionable Hindu Elephant Beach Towel, “great for summertime fun” and Made in USA, was priced at $25.99.

Spain: Bishop tenders apology, Priest resigns after Hindu God welcomed in Church

Awards-winning Wayfair, founded in 2002, which sells furniture, décor, lighting, outdoor, etc.; claims to be “one of the world’s largest online destinations for the home” and offer selection of over 18 million items. Besides Boston headquarters, it has corporate offices in Berlin and London with operations throughout North America and Europe.

Thousands of Pakistani Hindus hit the streets to protest against demolition of houses (Video)