Prominent apparel brand Tommy Hilfiger apologized to Bollywood star Hrithik Roshan after the latter tweeted unhappiness over the usage of his and his kids’ image by the brand.
An Angry Hrithik Roshan tweeted his unhappiness and wrote:
Dear Tommy.I dont wear u, neither do my kids endorse u.If u hv lost ur spine I hv a great team 2help u find it.Please (hil)figure urself out
The angry tweet created a storm prompting the followers to admonish the brand over involving the kids in its advertisement without consent.
Angry fans blast Tommy Hilfiger:
— Lynette (@TitanicQueen) February 10, 2017
After a few hours the brand apologized on Twitter and replied to the actor saying:
Dear Hrithik, it was not our intention to suggest an endorsement. We apologise for any miscommunication & wish you the best.
The actor, however, did not reply or say anything after that leaving his fans doubtful whether this apology did any good.
@ihrithik Dear Hrithik, it was not our intention to suggest an endorsement. We apologise for any miscommunication & wish you the best.
— Tommy Hilfiger (@TommyHilfiger) February 10, 2017