New York, February 20, 2016: Victoria’s Secret Angel, Romee Strijd unveiled Victoria’s Secret’s latest fragrance, xo, Victoria in New York City. The stunning supermodel is the face of the brand’s newest scent.
A press release issued to the media describes the scent as being “Inspired by the refreshing energy of springtime, xo, Victoria is a free-spirited twist on the original Victoria fragrance. xo, Victoria’sirresistible floralcy was built around the pairing of the trademarked Victoria Rose accord and sparkling Twilight Orchid, an exotic floral scent that can only be captured at nightfall.”
Sparkling citrus notes and Lady Apple give it a sunny feel, while hints of English Ivy add woody warmth. The white lacquer bottle is a bright, fresh take on the original: splashed with vivid watercolor blooms and accented with the iconic handcrafted Victoria bow, reinvented for spring in modern, frosted white.
Earlier, Victoria’s Secret Angels Adriana Lima, Alessandra Ambrosio, Elsa Hosk, Jasmine Tookes and Taylor Hill were in the news near Valentines Day when they returned to the field for an epic game of football in the new “Score More” video.
In this online exclusive “The Angels” are at a near loss against their rival, “The Devils.” After a pep talk from their Coach, played by TV personality Erin Andrews, “The Angels” defeat their opponent while reminding viewers: “This Valentine’s Day…Score More atVictoria’s Secret!”
Victoria’s Secret is a leading specialty retailer of lingerie and beauty products and is highly popular for its creative use of famous faces for branding.
Prior to that Victoria’s Secret launched the Swim 2016 collection with the release of the brand’s anticipated Swim Catalogue. Shot by acclaimed fashion photographer Guy Aroch on the beautiful island of Bora Bora, the catalogue claims to be a destination for the sexiest, most fashionable swim styles of the season. The brand, known for building the careers of the most recognized Supermodels in the world, has selected Angel Elsa Hosk to appear on the cover wearing The Crochet Bikini. This marks the first time Elsa has been chosen as the cover model to launch the annual Swim Catalogue series.
Elsa Hosk was born in Stockholm, Sweden. She can be seen in a variety of the brand’s print and television campaigns and has walked in the Victoria’s Secret Fashion Show since 2011.