Nestle launches Plant Protein ‘Yes!’ bars eyes vegetarian market!

Nestle, chocolate, cocoa, Yes!, snack bar, protein bar, vegetarian market,

New Delhi, July 29, 2020: Nestle on July 27th launched Yes! snack bars that would be containing 10 grams of plant protein derived from nuts and peas.

It also claimed that the snack bars are made of ‘wholesome ingredients, are high in fiber, use no artificial colors or preservatives, are gluten-free and suitable for vegetarians.’

The bars come in two flavors: Almond, Peanut, and Double Dark Chocolate; and Cashew, Blueberry and Dark Chocolate and will be available from September 2020 in European countries including the UK, Germany, Netherlands, and the Czech Republic.

What’s more, Nestle says that the ars are wrapped in recyclable paper and this paper itself comes from sustainable sources certified by the Forest Stewardship Council (FSC).

Nuts comprise the number one ingredient, and the bars are ‘drizzled with real dark chocolate’ made with sustainable cocoa certified by the Rainforest Alliance which is another step in the right direction.

Louise Barrett, Head of the Nestlé Confectionery Product Technology Centre in York, said: “Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES! bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing!”

By Namta Gupta

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