New Delhi, May 18, 2016: There is a war of epic proportions that is being fought on Twitter. Flipkart is under fire from Twitterati with #SoreLoserFlipkart trending almost the entire day today. But then, came the Indians who found the trend demeaning and pointless.
It is not clear who paid for the trend but Amazon has emerged as the target of their anger. Apparently the problem began with Flipkart going aggressive with its marketing and releasing a print advertisement which read #motoOnFlipkart which was identical to the ad that was done by Amazon for their Moto on Amazon.
> @amazonIN has a Moto Exclusive (finally!) and @Flipkart hijacks (or tries to) with a 1st page Moto discount ad pic.twitter.com/ynx2GtPXzg
— Shrinivas SG (@shrinivassg) May 18, 2016
.@Flipkart crashing @amazon 's #MotoG4Plus exclusive launch party! #ecommerce rivalry. @Moto_IND #MotoOnAmazon pic.twitter.com/7g4gfLcMoM
— Nikit Gangwani (@nikitsg) May 18, 2016
But many saw this as a competition and nothing unethical on the part of Flipkart. Some also felt that the trend was very unfair to the Indian company.
Who says #SoreLoserFlipkart? @Flipkart has all the rights to have strategy for completing in market. They've not done anything unethical
— KRD Pravin (@krdpravin) May 18, 2016
I still don't get what's the need of such a trend only because Flipkart came with alternate offers the same day. #SoreLoserFlipkart
— Sandeep Kumar Jha (@IamSandeepjha) May 18, 2016
While many were quick to point at Amazon and questioning the allegedly ‘paid’ trend.
This is so sad…how low can @amazonIN fall..paying for getting #SoreLoserFlipkart trend is an all time low. @Flipkart
— Nachiketh (@RiotExpress) May 18, 2016
@amazonIN – is paid Twitter trend of #SoreLoserFlipkart by @amazon sign that much awaited sales bombed today?
— rahul rajan (@rahul_rajan) May 18, 2016
But for many people this was a moment of pride as an American company was fighting competition from an American corporation and that too head to head!
It makes me proud that our Indian company is at par in competition with International Giant #ProudOfFlipkart
— Shashi Notani (@notanitweet) May 18, 2016
#SoreLoserFlipkart is trending because @amazonIN paid them. Americans would do anything to lead the market.
— Toshar Chaudhary (@TosharChaudhary) May 18, 2016
Whatever be the case, it seems that the online war is going to fiercer and fiercer but indeed cheap trends such as these would not do anyone any favour. But a note to Flipkart loving people of Twitter, stop using the hashtag if you want the trend to go away! If not, you only feed the trend to continue further.