Belgium beer brand The Musketeers Brewery is being asked to withdraw the image of Lord Ganesh from its Jack’s Precious IPA beer label, which is being seen as an insult to Hindu sentiments in the nation.
Rajan Zed, president of Universal Society of Hinduism, has already shown his displeasure on the usage of the Lord Ganesha pic. This is the picture that has raked up the controversy:
As per Rajan Zed and as can be seen above, Lord Ganesha’s image is shown on the Jack’s Precious IPA (Alcohol: 5.9%, EBC: 20, IBU: 50) beer label. The pic shows the Lord Ganesha carrying a sharp knife in one hand and a sausage like thing in the other. The picture also shows the Belgium-based brewery’s trademark symbol embossed on his head; a product of Ursel (East Flanders, Belgium) headquartered The Musketeers Brewery.
Lord Ganesha and other Hindu Gods become a target. But why?
In recent times many Hindu Gods pictures have appeared on objects and clothing leading to protests and also heavy discussions in the community. Many feel that this happens not by design but due to ignorance on the part of the person doing it. However, many feel that Hindu and other communities become an easy target as their beliefs are taken as paganism. And therefore, mocking them rarely creates any outrage.
But it does hurt the community especially since the Hindu God Lord Ganesha is a much-beloved figure who is known to bless a person with a good moral character and wisdom.
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