Upset Hindu leader Rajan Zed is urging Las Vegas-headquartered luxury activewear Niyama Sol for immediate withdrawal of legging carrying images of Hindu deity Ganesh; calling it highly inappropriate.
Distinguished Hindu statesman Rajan Zed, in a statement today, said that Lord Ganesh was highly revered in Hinduism and was meant to be worshipped in temples or home shrines and not for adorning legs and thighs. Inappropriate usage of Hindu deities or concepts for commercial or other agenda was not okay as it hurt the devotees.
Zed, who is President of Universal Society of Hinduism, also urged Niyama Sol and its CEO to offer a formal apology.
Hinduism was the oldest and third largest religion of the world with about 1.1 billion adherents and a rich philosophical thought and it should not be taken frivolously. Symbols of any faith, larger or smaller, should not be mishandled, Rajan Zed noted.
Zed further said that such trivialization of Hindu deity was disturbing to the Hindus world over. Hindus were for free artistic expression and speech as much as anybody else if not more. But faith was something sacred and attempts at trivializing it hurt the followers, Zed added.
In Hinduism, Lord Ganesh is worshipped as god of wisdom and remover of obstacles and is invoked before the beginning of any major undertaking. “Ganesh is fresh” legging is priced at $158.
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Niyama Sol claims to create “fashionable luxury active wear utilizing recycled RPET plastic bottles in stylish printed leggings”. The tagline of Niyama Sol is: “From studio to street” and it sells leggings, capris, sports bras and tops-bottoms for street and swim.
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