New Delhi, July 13, 2021: Consignments of Geographical Indications (GI) certified Madurai malli and other traditional flowers such as button rose, lily, chamanthi, and marigold were exported on July 8 to USA and Dubai from Tamil Nadu.
The exporters of consignments of Madurai malli and other traditional flowers were supported by professors from the floriculture department of Tamil NaduAgriculture University, Coimbatore in adoption of packaging technology to increase the shelf life of the flowers.
Indian communities in Dubai and the USA would be able to offer fresh flowers to Hindu deities both at home and temples while celebrating religious and cultural festivals after exports of flowers from India continue at regular intervals.
During 2020-2021, fresh-cut flowers jasmine flowers, and bouquets (comprising of jasmine and other traditional flowers) valued at Rs 66.28 crores were exported to countries like the USA, UAE, Singapore, etc. Out of which, a value of Rs.11.84 crores was exported from the Tamil Nadu region through major airports of Chennai, Coimbatore, and Madurai.
Jasmine (Jasminum Officinale) is one of the most popular flowers found across the world. The scent of Jasmine is synonymous with the splendor of Madurai’s Meenakshi temple, Madurai has emerged as a major market for the malligai grown in its neighborhood, and has evolved into the ‘jasmine capital’ of India.