Online shopping retailer Amazon has launched Amazon Prime membership in India to penetrate the Indian society with a ‘never before’ like experience.
The membership which has been priced at a steep discount to the list price of Rs 999 i.e. Rs 499, offers its members unlimited FREE One-Day and Two-Day Delivery, early access to Lightening Deals, and exclusive access to Amazon Original Series and Movies.
The company is also offering a 60-day free trial of the Prime subscription.
Prime has been widely recognized in the world for its Prime Day, where thousands of products are put up for sale at steep discounts. You can get a look at some of the attractive deals here. While there is no information if India will host its own Prime Day in the near future, Amazon being as aggressive as it is, will not likely take much time considering the intense competition in the Indian online retail markets.
The premier subscription allows the members to take a look at the Lightening Deals 30 minutes before the normal subscribers every day. This helps them lap up great deals almost every single day.
Items eligible for Prime benefits will be marked separately.
If you are hesitant about the shopping experience, don’t be, because all the Prime products will be Fulfilled By Amazon (FBA).
Prime Video is not in the package right now but is definitely in the works. This feature will provide access to the premium movies, and TV shows from Indian and global content providers, in addition to the Amazon Original Series and Movies.
Whether this will be enough for the e-tailer to increase its pie in the market share is hard to tell, but it’s definitely a step forward. Additionally, Amazon might have to increase its offerings if it really has to capture the attention of the Indian consumer.